Lead gen
Lead generation for serious buyers
Insurance, auto, Medicare, home services and other consumer verticals where quality, tracking and buyer feedback matter.
- Landing pages and forms
- Routing and validation
- Buyer feedback loops
Media buying for real offers
We buy traffic for offers that can scale. Leads, calls, sales and monetization.
MHK Media is a performance marketing company. We work with advertisers, aggregators, lead buyers, publishers and monetization partners across lead generation, pay per call, affiliate offers, search arbitrage, content arbitrage, H5 apps and games, e-commerce/COD/nutra/VSL offers and selected iGaming programs.
Meta and GoogleLead gen and callsAffiliate offersIn-house tracking
Advertisers
Offers that need paid traffic and clean tracking
Lead Buyers
Insurance, auto, Medicare, home and call flows
Publishers
Search, content, H5 and monetization programs
Tech Ready
Postbacks, automation, dashboards and AI workflows
What We Do
We turn paid traffic into measurable outcomes.
Simple idea: match the right offer with the right traffic, track every important event, learn from the feedback and scale only when the economics make sense.
Calls
Pay Per Call
We can work on inbound call flows where source, duration, qualification and buyer capacity are measurable.
Explore calls →Search
Search Arbitrage
We test traffic against search monetization where keyword intent, source quality, RPM and margin can be measured.
Explore arbitrage →Publishing
Content Arbitrage
We build and test content paths where attention, page quality and monetization partners create real economics.
Explore content →Games
H5 Apps & Games
We test mobile-first H5 apps, casual games and interactive experiences where engagement and monetization are clear.
Explore H5 →Tracking
Tracking & Postbacks
Click IDs, pixels, postbacks, reporting, QA and feedback loops are built into the campaign, not patched on later.
Review integration →Technology and AI
We build tools because dashboards are not enough.
Our team uses in-house tracking, Facebook ads workflow automation, ad research, reporting, QA and AI-assisted business operations. Publicly we explain the capability; the exact systems stay private.
Read technology insights →Campaign workflowONLINE
Ad PlatformsMeta / Google
→
TrackingEvents / Pixels
→
PostbacksBuyer feedback
→
OptimizationAI assist
Built In-House
Tracking, ad automation, scraping and operating tools.
We use our own systems to track campaigns, manage tests, inspect ads, analyze offers, catch issues and automate the repetitive parts of daily media operations.
View technology →IN-HOUSE TOOLKIT
Cleaner data. Faster tests. Fewer blind spots.
TrackingEventsPixels + postbacks
BuyingTestsCreatives + audiences
OpsAlertsRules + AI
Tracking
In-house tracking software
Event tracking, click IDs, postbacks, attribution and reporting workflows.
Media automation
In-house FB ads automation
Internal tools for launch workflow, pacing, alerts, naming, checks and test management.
Research
Ad scraper and research desk
Ad research, offer angle mapping, landing-page study and creative inspiration workflows.
Routing
Lead delivery controls
Validation, routing rules, caps and buyer feedback workflows.
Calls
Call quality tracking
Source monitoring, connected-call signals and call outcome analysis.
Money
Economics measurement
Spend, payout, RPM, margin and reconciliation views for monetization programs.
AI
Business automation
AI workflows for research, reporting, QA, alerts and repetitive operations.
We describe the capabilities publicly. Exact systems, workflows and access stay private.
01 / Traffic
We understand paid acquisition
Meta and Google are core channels. Other sources are used only when they fit the offer, rules and user intent.
02 / Tracking
We know the integration layer
Click IDs, pixels, S2S postbacks, APIs and reports are discussed before traffic is pushed.
03 / Quality
We care about buyer feedback
Raw volume is not the goal. Accepted leads, qualified calls, revenue and feedback decide what scales.
04 / Privacy
Private deal data stays private
We do not publish partner names, payouts, internal spend or deal economics to look impressive.
Channels
Paid traffic channels we use when they fit.
Biggest focus
Meta Ads
Facebook and Instagram campaigns for lead gen, affiliate offers, ecom, content, search arb and retargeting.
Search and intent
Google Ads
Search, YouTube, Display and Performance Max campaigns with conversion tracking, landing page testing and account discipline.
Affiliate and native
Native, affiliate and publisher sources
Additional approved sources for lead funnels, content monetization, offer testing and publisher-driven acquisition.
Founder Note
Mukul Kandhari on where MHK Media is going.
I have spent the past several years working across SEO, paid acquisition, search monetization and performance media.
Today, my primary focus is building MHK Media into a long-term performance marketing company operating across lead generation, search arbitrage, content monetization, H5, gaming and selected performance partnerships.
We manage performance campaigns across Meta and Google and are actively building direct relationships with advertisers, lead buyers, publishers and monetization partners.
I will be sharing more about media buying, campaign economics, creative testing and the operational side of scaling performance campaigns.
Read MHK insights →
Mukul Kandhari
SEO and paid acquisition
Search monetization
Lead generation
Content and gaming growth
Work With Us
Have an offer, buyer, feed or partnership? Send the details.
Use this form if you are an advertiser, lead buyer, aggregator, publisher, monetization partner, tech partner or candidate. Tell us the vertical, geo, payout model, tracking method and what you want to build.