Tracking & Postbacks

Tracking is where trust is built.

For lead generation, pay per call, affiliate offers and monetization campaigns, tracking decides whether a test is useful. We align click IDs, pixels, postbacks, reports, buyer feedback and caps before pushing traffic.

What we needPartner fit

Tracking Flow

The loop we need before scale.

01

Click

Pass click ID, source, campaign, creative, offer and geo parameters.

02

Event

Fire the agreed pixel or server-to-server event when the user converts.

03

Feedback

Receive accepted, rejected, sold, qualified or call disposition feedback where available.

04

Decision

Use feedback, caps and revenue data to decide what to scale, fix or pause.

Checklist

Items we align before traffic.

  • Postback URL, pixel or reporting method
  • Test conversion procedure and deduplication logic
  • Accepted, rejected and billable event definitions
  • Lead, call, sale or monetization feedback availability
  • Consent, TCPA or provenance requirements where applicable
  • Caps, hours, geography and reconciliation schedule

SAMPLE FIELD MAP // CONFIGURED PER PARTNER

FieldStatusPurpose
click_idRequiredMatch outcome to acquisition event
event_nameRequiredDefine agreed conversion milestone
offer_idMappedAssociate program and rules
dispositionPreferredOptimize toward accepted value
consent_tokenIf neededSupport required provenance workflow
timestampRequiredAudit timing and reconciliation

This is only an example. Final fields, data handling and access controls are set privately for each partner.

Quality

Optimize beyond lead count

Buyer feedback helps us optimize toward accepted and qualified value, not just raw submissions.

Control

Respect caps and rules

Source, geo, hours, schedule and caps are mapped before traffic starts.

Privacy

Handle data by program

Data collection, retention and transfer rules are handled inside the specific partner agreement.

Work With Us

Send tracking details early.

For any real program, send event definitions, macros, test flow, feedback method, caps and compliance requirements before launch.

Useful details

  • Offer and billable event definitions
  • Tracking, pixel, postback, API or report specification
  • Quality and rejection reason taxonomy
  • Consent, compliance and creative rules
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