01 / Tracking
In-house tracking software
Our tracking setup connects clicks, events, pixels, postbacks, source data and reporting so campaigns can be optimized properly.
Technology
MHK Media uses in-house tracking software, FB ads automation, ad scraping, reporting, QA workflows and AI-assisted operations. The goal is simple: launch cleaner tests, understand the real outcome and move faster without guessing.
IN-HOUSE TOOLKIT
Tools We Use
We keep exact architecture private. Publicly, these are the capability areas our team uses to run and evaluate campaigns.
01 / Tracking
Our tracking setup connects clicks, events, pixels, postbacks, source data and reporting so campaigns can be optimized properly.
02 / Meta Ads
Internal workflows support launches, naming, pacing checks, alerts, creative tests, QA and routine account tasks.
03 / Research
We use internal research workflows to study ads, landing pages, hooks, angles, offers and market patterns before testing.
04 / Lead Delivery
Lead and call programs need validation, routing rules, caps, buyer availability and feedback. Our workflows are built around that.
05 / Calls
For pay per call, we look at source, connection, duration, qualification and outcome signals where available.
06 / Monetization
Search arb, content arb, H5 and gaming programs need clear spend, RPM, payout, margin and reconciliation views.
07 / AI
We use AI to speed up research, reporting, QA, analysis, documentation, internal workflows and repetitive business tasks.
How It Fits Together
Good tracking connects the ad, landing page, lead or call, buyer feedback and revenue. Without that loop, scaling is just guessing.
See tracking setup →Work With Us
Send the offer, tracking method, traffic rules, feedback flow and goal. If it fits, we can talk through the setup privately.
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