Technology

We build tools around the parts of media buying that matter.

MHK Media uses in-house tracking software, FB ads automation, ad scraping, reporting, QA workflows and AI-assisted operations. The goal is simple: launch cleaner tests, understand the real outcome and move faster without guessing.

IN-HOUSE TOOLKIT

TRACKINGCLICKS + EVENTS + POSTBACKSREADY
META ADSAUTOMATION + CHECKSREADY
RESEARCHAD SCRAPER + OFFER NOTESREADY
AI OPSANALYSIS + WORKFLOWSREADY

Tools We Use

In-house capability without public overexposure.

We keep exact architecture private. Publicly, these are the capability areas our team uses to run and evaluate campaigns.

01 / Tracking

In-house tracking software

Our tracking setup connects clicks, events, pixels, postbacks, source data and reporting so campaigns can be optimized properly.

Click IDsS2S PostbacksEvent QAAttributionReports

02 / Meta Ads

Facebook ads automation

Internal workflows support launches, naming, pacing checks, alerts, creative tests, QA and routine account tasks.

Launch FlowsRulesPacingCreative Tests

03 / Research

In-house ad scraper

We use internal research workflows to study ads, landing pages, hooks, angles, offers and market patterns before testing.

Ad ResearchAngle MappingLanding Pages

04 / Lead Delivery

Routing and validation

Lead and call programs need validation, routing rules, caps, buyer availability and feedback. Our workflows are built around that.

RoutingValidationBuyer Capacity

05 / Calls

Call quality signals

For pay per call, we look at source, connection, duration, qualification and outcome signals where available.

Call QualityDurationOutcomes

06 / Monetization

Economics analysis

Search arb, content arb, H5 and gaming programs need clear spend, RPM, payout, margin and reconciliation views.

MarginRPMPayoutH5

07 / AI

AI-assisted operations

We use AI to speed up research, reporting, QA, analysis, documentation, internal workflows and repetitive business tasks.

AI AnalysisAutomationsQA

How It Fits Together

From ad click to real result.

Good tracking connects the ad, landing page, lead or call, buyer feedback and revenue. Without that loop, scaling is just guessing.

See tracking setup →
AdMeta / Google / approved sources
ClickTracking link and landing page
Lead / CallForm, phone call or conversion event
FeedbackPostback, report or buyer signal
ScaleMedia buyers and automation

Work With Us

Have a program that needs tracking or automation support?

Send the offer, tracking method, traffic rules, feedback flow and goal. If it fits, we can talk through the setup privately.

Submit inquiry