Basics
Paid media foundations
Facebook ads, Google ads, campaign setup, creative testing, search intent, optimization rhythm and platform basics.
MHK Insights
Simple guides for ads, lead gen, affiliate and tracking.
Articles on Facebook ads, Google ads, affiliate marketing, tracking, lead generation, search monetization, ecommerce COD, nutra, VSL funnels and performance media operations.
Topic Map
Learn the basics, then go deeper by vertical.
Start with platform basics, then explore affiliate offers, tracking, lead gen verticals and ecom-style offer categories.
Affiliate
Offers and tracking
Affiliate marketing, direct advertisers, tracking basics, click IDs, postbacks, sub IDs, offer economics and partner quality.
Lead Gen
Vertical lead generation
Lead generation playbooks for home services, auto, insurance, Medicare, pay per call, buyer feedback and quality routing.
Commerce
Ecom, COD and nutra
COD offers, ecommerce funnels, nutra offers, advertorials, product-page trust, confirmation quality and refund signals.